What is Coolcore® technology?

Coolcore® is a patented, chemical-free cooling technology built into the fabric fibers of our hats. It maximizes their wicking ability, quickly evaporating sweat and keeping you cool and comfortable in any condition. Coolcore® rapidly cools and wicks moisture through regulated evaporation. Best of all, it won't wash out over time. Coolcore® technology keeps its cooling properties for the life of the garment.

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